CRADAL Logo
Chapter 11Handbook

What we value

Our core values and principles

Our values guide everything we do, from how we work with clients to how we treat each other. These principles are the foundation of our culture and our success.

Our Core Values

Accountability

We take ownership of our actions and outcomes. When we make a commitment, we follow through. When something goes wrong, we take responsibility and fix it.

Transparency

We communicate openly and honestly. We share information freely, admit mistakes, and provide clear explanations of our work and decisions.

Excellence

We strive for the highest standards in everything we do. We're never satisfied with "good enough" and continuously improve our processes and outcomes.

Collaboration

We work together as a team, supporting each other and our clients. We value diverse perspectives and believe that the best solutions come from collaboration.

Integrity

We do the right thing, even when it's difficult. We're honest, ethical, and trustworthy in all our interactions.

How We Live Our Values

In Our Work

  • • We deliver on our promises and commitments
  • • We provide clear, honest communication
  • • We maintain the highest quality standards
  • • We work collaboratively with clients and colleagues
  • • We make ethical decisions in all situations

In Our Relationships

  • • We treat everyone with respect and dignity
  • • We listen actively and empathetically
  • • We provide constructive feedback and support
  • • We celebrate successes and learn from failures
  • • We build trust through consistent actions

Values in Action

Client Relationships

We build long-term partnerships based on trust, transparency, and mutual respect. We're honest about what we can and cannot do, and we always put our clients' interests first.

Team Culture

We create an environment where everyone feels valued, supported, and empowered to do their best work. We encourage open communication and constructive feedback.

Business Practices

We operate with integrity in all our business dealings. We're transparent about our pricing, honest about our capabilities, and committed to delivering value.

Continuous Improvement

Our values are not static—they evolve as we grow and learn. We regularly reflect on how well we're living our values and make adjustments to ensure they continue to guide us effectively.