How we make money
Our sustainable business model and pricing philosophy
Our business model is built on long-term partnerships and value delivery. We make money by providing exceptional technical support that helps our clients succeed.
Our Revenue Model
We operate on a subscription-based model with transparent pricing. Our clients pay a monthly fee for comprehensive technical support, which includes monitoring, maintenance, and strategic advisory services.
Primary Revenue Streams
Managed IT Services
Our core offering includes 24/7 monitoring, proactive maintenance, and strategic technology planning for a fixed monthly fee. We also offer security services as a standalone services if appropriate.
Project Services
Implementation of new systems, migrations, and technology upgrades are billed separately based on scope and complexity.
Strategic Consulting
Technology strategy, compliance consulting, and business process optimisation services.
Training & Development
Staff training, security awareness programs, and technology education services.
Pricing Philosophy
Value-Based Pricing
We price based on the value we deliver, not just the time we spend.
Transparent Costs
No hidden fees or surprise charges. You know exactly what you're paying for.
Scalable Solutions
Pricing that scales with your business needs and growth.
Return-on-Investment Focus
We help you understand the return on investment for every technology decision.
Cost Structure
Our costs are primarily driven by personnel (our team of experts), technology infrastructure, and ongoing training and certification. We invest heavily in our team and tools to ensure we can deliver exceptional service.
Financial Sustainability
Our Approach to Growth
- • Client Retention: We focus on long-term relationships rather than quick wins
- • Quality over Quantity: We'd rather have fewer, happier clients than many unsatisfied ones
- • Sustainable Growth: We grow at a pace that allows us to maintain service quality
- • Investment in People: Our team is our greatest asset and we invest accordingly
Profitability & Reinvestment
We maintain healthy profit margins that allow us to reinvest in our team, technology, and processes. This ensures we can continue to provide exceptional service and stay ahead of industry trends.
Fundraising Principles
Rule #1: Never have to fundraise
We only fundraise if all the following are true:
- • It will speed us up: The funding accelerates our growth and development
- • We can use the money effectively: We have clear plans for how to deploy capital efficiently
- • The partner would improve our board: Investors bring strategic value and expertise
- • The increased chance of success offsets dilution: The benefits outweigh the ownership reduction
- • It reduces stress: The funding improves our operational stability and team wellbeing