Sustainable growth
Our approach to long-term business sustainability
We believe in sustainable growth that benefits our clients, our team, and our community. Our approach focuses on long-term value creation rather than short-term gains.
Our Growth Philosophy
Quality over Quantity
We'd rather have fewer, happier clients than many unsatisfied ones. Our growth is driven by client satisfaction and referrals.
Sustainable Pace
We grow at a pace that allows us to maintain our high standards of service and team wellbeing.
Long-term Partnerships
We focus on building lasting relationships with clients who share our values and growth objectives.
Community Impact
Our growth contributes positively to our local community and the broader technology industry.
Growth Strategies
Client Retention & Expansion
Growing existing client relationships through exceptional service and additional value-added services.
Referral Programs
Leveraging satisfied clients to refer new business through our referral program.
Strategic Partnerships
Building partnerships with complementary service providers to expand our reach and capabilities.
Market Expansion
Gradually expanding into new markets and service areas based on demand and expertise.
Financial Sustainability
We maintain healthy profit margins that allow us to reinvest in our team, technology, and processes. Our financial approach prioritises long-term stability over short-term profits.
Fundraising Principles
Rule #1: Never have to fundraise
We only fundraise if all the following are true:
- • It will speed us up: The funding accelerates our growth and development
- • We can use the money effectively: We have clear plans for how to deploy capital efficiently
- • The partner would improve our board: Investors bring strategic value and expertise
- • The increased chance of success offsets dilution: The benefits outweigh the ownership reduction
- • It reduces stress: The funding improves our operational stability and team wellbeing
Environmental Responsibility
Our Environmental Commitment
- • Green Technology: We prioritise energy-efficient and environmentally friendly technology solutions
- • Remote Work: Flexible working arrangements reduce commuting and office energy consumption
- • Digital-First: We minimise paper usage and physical resources through digital processes
- • Sustainable Practices: We work with clients to implement sustainable technology practices
- • Community Support: We support local environmental initiatives and organisations
Measuring Success
We measure our success not just by financial metrics, but by client satisfaction, team wellbeing, community impact, and environmental responsibility. These measures ensure our growth is truly sustainable.